Customer reviews are the single most effective marketing you can quickly do for your company. Yes, they can be scary, but the fact of the matter is that reviews are highly visible online, and bad reviews can tank your lead generation efforts.
Have you been putting off launching a reputation management and marketing program for your company because you’re afraid of bad reviews? It can be nerve-wracking to solicit feedback, even if you’re certain you’re delivering the best customer experience possible. Many small business owners simply hate Yelp and other online review sites and don’t want to deal with reviews and the other aspects of online reputation management. Even if you’re actively managing your reputation within your local community, managing your online reputation is equally important today, especially with the prevalence of online business review sites. The bottom line – you can’t afford to leave your online reputation to chance!
Why is online reputation management so important for your Little Rock business? All it takes is one bad review to kill your sales. Online reviews are today’s word of mouth marketing, and if people see one bad review about your business, it’s often enough to keep them from becoming customers. It is possible to deal with the damage that comes from a bad review, but you have to actually know a bad review is out there to effectively deal with it. Your business needs to invest in a smart, efficient online reputation management approach that will not only make the most of your reputation, but that will also enhance your rankings and visibility in the search engines.
Take the time to run a Google search of your business name. You can also search your business name with the main keywords that are popular in your niche.
What do you see in the search results? Does your business even show up? If it does, do you see any poor ratings that could hurt your reputation? Remember, your online review star ratings can show up in multiple search results, such as Google maps, organic results, Angie’s List, Facebook, Yelp, Adwords, Houzz, and more.
If prospects search for your business name or prime keywords associated with your business, what perception will they have of your local business? Will they find no trace at all of your business? Are they going to find bad reviews?
The good news is that it’s possible for you to manage your reputation so you can somewhat control the perception prospective customers get of your business. By building a full-fledged reputation marketing strategy for your company, you can harness the power of what your happiest customers have to say on your behalf. Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know, like, and trust you – and ultimately recommend you to their friends and neighbors, too.
Online reputation management ensures that you stay on top of your reputation, getting your name out there in positive ways and dealing with any negative reviews as they show up to minimize their damage.
Don’t leave your online reputation to chance – start a reputation management campaign that keeps your business looking great to prospective customers.
Little Rock SEO for Growth focuses on helping companies like yours target new customers and ensure your brand’s reputation is squeaky clean. Contact our team at Little Rock SEO for Growth today to learn more about how we can help your business.