Inbound marketing focuses on attracting customers through content and interactions that are relevant and helpful — not disruptive to your prospects. Instead of expensive ads or direct mail that are pushed out, inbound marketing enables potential customers to discover you through channels such as blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing doesn’t need to fight for potential customers’ attention. When you create content that’s designed to address the challenges and needs of your model customers, your inbound marketing efforts will attract highly qualified prospects, while at the same time building trust and credibility for your business.
By aligning the content you publish with your customers’ interests, you organically attract inbound traffic that you can then convert and close.
As Guy Kawasaki, author and marketing expert (He’s one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984) says:
If you have more money than brains, you should focus on outbound marketing.
If you have more brains than money, you should focus on inbound marketing.
Bottom line, you want your website to appeal to people who are potential customers. These individuals are the core of your inbound marketing efforts.
Attracting your business’s specific buyer persona requires a focused inbound marketing strategy that starts with crafting high-quality content. This content needs to not only draw in your ideal clients, but also compel them to move to the next step in the conversion process.
Creating a blog on your website (for SEO purposes) is the first step. The blog needs to include content that focuses on the categories that relate to your business products or services. After you set up your blog, start off by writing information that answers some of the most common questions you receive. Consistency is key, so it’s important that you publish on a regular basis.
Even if you have the best content known to man, no one will read it if they can’t find it. The best way to get traffic is by optimizing your content for search engines (also known as SEO). This process includes:
Once you’ve hooked potential customers with your compelling content, you need to convert them into leads by collecting their contact information. Contact information is the most valuable currency there is to the online marketer. For your visitors to willingly provide you with that currency, you must offer them something in return. That “payment” comes in the form of additional content, such as eBooks, newsletters, whitepapers, webinars – whatever information would be interesting and valuable to these potential customers.
Little Rock SEO for Growth focuses on helping companies like yours target new customers using our inbound marketing model that’s customized to your business. Contact our team at Little Rock SEO for Growth today to learn more about how we can help your business.