PPC Management

Smart Online Advertising Will Leave Your Competitors Scrambling

Online advertising has quickly become one of the top marketing methods for Little Rock small businesses, and the increase in advertising on the web has led to fierce competition in the online marketplace. Pay-Per-Click (PPC) ads can be one of the most effective, affordable ways to get your phone ringing.

Of course, as with any tactic that works well, you’re not the only company in your niche using PPC online ads. This competition means that small businesses can easily get lost in the crowd. No matter what form of internet advertising you use, it’s important that you use these strategies to your advantage.

What Is Pay-Per-Click Advertising?

Pay-Per-Click is an advertising method that begins by you bidding on keywords and phrases in Google AdWords, Facebook, etc. that relate to your target market (for example “Little Rock small business marketing”). These are the keywords your ideal customers will plug into the search engines and social media platforms to find information on related products and services.

Of course, like the name implies, you only pay for the ad if someone clicks on it. With Google’s PPC program, your ad is placed at the top and bottom of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your budget has been depleted, Google stops your ads until you replenish your fund.

The nature of PPC makes it more affordable than most paid advertising, because you know you’re getting clicks through to your website or blog for your hard-earned marketing dollars. Still, it’s important to know your target audience and get your keywords right in order make your PPC cost-effective and not break the bank.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for lead conversions. You can manage your own PPC campaign but it requires time, expertise, and knowledge to be effective. Dedicating this amount of time may not be something you want to handle on your own.

Many businesses depend on professionals to create and maintain their Pay-Per-Click campaigns in order to maximize results. Little Rock SEO for Growth can help! We have the resources and expertise to develop a strategy that gets results for your business.

Little Rock SEO for Growth provides pay-per-click and pay-per-impression advertising consulting services to clients for Google AdWords, Facebook, Microsoft adCenter, LinkedIn, Twitter, and other sites. While organic search engine optimization takes months to become effective, a paid search strategy can yield both short and long term benefits.

Little Rock SEO for Growth will work with you to cost effectively implement and manage your paid search strategy and manage a successful campaign. Contact our team at Little Rock SEO for Growth today to learn more about how we can help your business.