Content Marketing is your secret weapon no matter the size of your competitor. You’ve probably heard the well-known phrase: “Content is king.” However, content marketing is a significant investment – one you don’t want to make unless you’re going to see a significant return on that investment.
Content marketing offers many benefits, but today there’s plenty of noise in the marketplace as more businesses crank out large amounts of content to increase their customer base and improve search engine rankings. If you don’t have the right content marketing strategy, your money and efforts could be wasted.
Content marketing, or inbound marketing, is the best way to grow your business without constant cold calling. With effective content marketing, prospects can easily find you and engage your company rather than your sales team constantly nagging people to try to get them to buy.
With effective content marketing, prospects sell themselves.
According to a HubSpot survey, businesses that blog experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.
What does your content marketing need if you’re going to bring in a healthy return on investment? You need three basics for a content marketing strategy that pays off, including:
First, you must create high-quality content if your marketing efforts are going to succeed. The web is jam-packed with content today, and if you have poor content, people will just move along to the next piece. Poor content (or no content at all) also has the ability to damage your reputation. You must make sure that each piece of content is of high quality.
Content also needs to be relevant to your audience for your marketing efforts to provide results. You must provide content that your customers and potential customers actually care about. Gear your content towards current customers, since 80% of your business is going to come from a small percentage of your customers. Give people relevant content that keeps them coming back to your business for more.
Of course, you also need a strategic keyword plan for your content. Without a good keyword plan, your content will never bring in traffic or further your reach online. Before you begin investing money in content, make sure you have a good keyword plan in place that will allow you to make the most of each piece of content you invest in.
Little Rock SEO for Growth focuses on helping companies like yours target new customers using a content marketing plan that’s customized to your business. Contact our team at Little Rock SEO for Growth today to learn more about how we can help your business.